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When you send a message from your mobile phone, the Sender ID is your own mobile number. If the recipient has your number stored in their address book, the address book name will appear in place of the number. These numbers are mobile numbers just like your own mobile number and can send and receive any amount of text messages, however they can not be used for phone calls. If you call a virtual number it will give a disconnected message. Important things to consider when choosing an appropriate Sender ID.
Important things to consider are as follows:. Use our Shared Virtual Number Pool. Each time you send a message using the Shared Number Pool, the system will randomly select one of the Shared Numbers for your send.
This approach is perfect for low volume users less than messages per month , or perfect for one off larger sends. Lease a Dedicated Virtual Number. You have the option of leasing a Dedicated Virtual Number. This number is assigned to your account for exclusive use by you to send and receive messages, This approach is perfect for businesses wanting an 'identity' by way of unique mobile number.
Ensure you have enough credit in your account, and simply select the number from the list you wish to lease. There is no set up fee as such, you just start the monthly charge there and then, and your number is immediately available for use. Just visit the 'Numbers' section in your account again, and click 'Cancel' on the number. If you are looking for some extra memorability for your number, we have a range of Gold Numbers Australia only at different price points.
For availability and pricing see this article:. Noting that due to telco protocols an Alpha Sender ID can only be 11 chars long and cannot contain any spaces, so you sometimes need to get creative with abbreviating longer names. We generally only recommend considering a Custom Sender ID for things like reminders and alerts where you do not need to worry about receiving opt-outs or replies.
If you would like to use an custom Sender ID for commercial messaging, please review our article here:. You can also use your own mobile number as the Sender ID. We only recommend this approach if you personally know the contacts you are sending to. When you use your own number, you become responsible for the send. If there is a SPAM complaint made about the message it will be to you.
Important things to consider are as follows: How the Sender ID displays on a phone Whether or not a recipient can reply And if replies are possible, where does that reply go? Lets look at your options: Pros Use of Shared Number Pool is free. You can receive replies or opt-outs back to your Burst account for basic processing.
Cons The number pool is shared with many thousands of our small clients, and there is the small possibility that your recipient may receive a message from one of our other clients on the same number. Pros Dedicated numbers are for your exclusive use and are not shared with any other customers. No risk of recipients receiving other messages on this number.
You get the same number for each and every send you do. You can advertise your number in the real world and customers can 'Text In' to initiate the communication. This is the best of all worlds, as you get a Sender ID that appears branded whilst it is still an underlying number that can be replied to.
For availability and pricing see this article: Branded experience for users Cons: Users cannot reply to the message in any way as it is not a number. If your message is commercial or marketing in nature, you must still provide a valid opt out method, which will chew up a lot of chars in your message, and possibly a lot of extra admin in manually opting recipients out of your list.
If you would like to use an custom Sender ID for commercial messaging, please review our article here: Appears to come from you Replies to your phone Good for sending to groups you know personally Cons: